Examples of Postmodern adverts

The music in this advert makes this postmodern because although the song is written especially for the advert, it is paying a homage to Lionel Ritchie's style of music. He is making a Parody of himself in this video.


I think that this advert is postmodern because it is a bricolage of the use of Brains from the 1960's sci fi TV show Thunderbirds performing various dance moves, a couple looking like that similar to Michael Jackson's dance moves from the 70's/80's. The music is a 1990's dance track, Rhythm is a Dancer by Snap!. The combination of these very different elements makes this advert Postmodern.