Examples of Postmodern adverts

The music in this advert makes this postmodern because although the song is written especially for the advert, it is paying a homage to Lionel Ritchie's style of music. He is making a Parody of himself in this video.


I think that this advert is postmodern because it is a bricolage of the use of Brains from the 1960's sci fi TV show Thunderbirds performing various dance moves, a couple looking like that similar to Michael Jackson's dance moves from the 70's/80's. The music is a 1990's dance track, Rhythm is a Dancer by Snap!. The combination of these very different elements makes this advert Postmodern.

Inception

Bricolage

Death of Uncool Playlist

Deadmau5- Ghosts N'Stuff (progressive house)
Paramore - Decode (Rock)
All Time Low - Lost in Stereo (rock)
All Time Low - Heroes (rock)
Green Day - Good Riddance (acoustic)
Avicii - Fade into Darkness (Dance)
30 Seconds to Mars - Convergence (electro rock)
Italobrothers - The Moon (Techno/Dance)
 Imagine Dragons - Cha Ching (Indie Rock)
 You Me At Six - The Dilemma (Rock)
Imagine Dragons - Fallen (Indie Rock)
 Black Veil Brides - In The End (Rock)
Coldplay - Paradise (Alternative Rock)
Coldplay - Every Teardrop is a Waterfall (Alternative Rock)
 Panic! At The Disco - Vegas Lights (Pop Rock)
Linkin Park - Breaking The Habit (Rock)
Coldplay - Clocks (Alternative Rock)
You Me at Six - Crash (Rock)
Bloc Party - Flux (House)
 My playlist is a good symbolism of my very varied taste in music. There are elements of dance, indie, pop and rock in there.

questions

1. What is a remix?

To combine and edit existing materials to produce something new 

2. What style was it most commonly associated with? 

Hip- Hop 

3. Who and What did the Sugar Hill Gang sample? 

Chic- Good Times (Song)

4. Which two other artists have used the same sample? 

Grandmaster Flash, Will Smith

5. Which band formed in 1968?

Led Zeppelin 

6. What term was coined in Paris in 1961?

Heavy metal 

7. What novel did it come from and who wrote it? 

The Soft Machines- William Burroughs 

8. What were the band formed in 1968 labelled as? 

Rock/rip-offs 

9. "Stairway to Heaven" was based on which existing song?

Spirits - Taurus

10. What's the 'problem' with what Zeppelin did?

When they used someone else's material, they didn't attribute songwriting to the original artists. They did not modify versions enough to claim originality. 

11. What's the difference between a cover and a knock off?

Cover- performance of other peoples material

Knock off- copies that stay in legal boundaries

12. What do most box office hits rely on?

Existing material

13. How many films out of 100 are sequels/remakes/or adaptations?

74/100

14. What is a ‘genre’ movie?

Not a sequel/remake/or adaptation

15. List 4 subgenres of Horror.

Slasher, zombie, creature feature, torture porn

16. What happens to their standard elements?

Appropriated, transformed, subverted

17. List the elements of Star Wars

The Hero with 1000 Faces

The Monomyth

The Call to Adventure

Supernatural Aid

The Belly of the Whale

Road of Trials

Meeting with the Goddess

Flash Gordon series

Martial Arts- Akira Kurosawa

Hidden fortress

Yojimbo (arm chopped off)

The searchers

The good the bad and the ugly

The Dam busters

633 squadron

Metropolis

2001

Seventh Voyage of Sinbad

Forbidden Planet (guy grabs girl and swings)

18. Which TWO genres were huge sources for star wars?

War, Western

19. What does creation require?

Influence

20. Who is now the most movie saturated director?

George Lucas

21. What are the myths of creativity?

Comes by Inspiration

Breaks the Mould

Products of genius

22. Why do we need copying?

Foundation to build knowledge and understanding

23. When was Guttenberg’s printing press invented?

Around 1440

24. What elements were combined to create the model T in 1908?

Assembly line

Interchanging parts

Automobile

25. What are the basic elements of creativity?

Copy, transform and combine

26. Who invented the PC?

Xerox

27. What is multiple discovery?

Same innovation emerging from different places

28. What is evolution?

Biologically speaking- Darwin’s theory of natural selection, survival of the fittest, where advantageous characteristic passed down to next generation. The copying and transforming of genes to form different species.

29. What is the term for this in culture?

Memes

30. What is this called?

Social evolution

31. What doesn’t law acknowledge?

Creativity

32. What was the side effect of a market economy?

Original creations cannot compete with the prices of copies.

33. What was the point of the copyright and patent act?

Encourage the creation and proliferation of new ideas by providing a brief and limited period of exclusivity.

34. What term was created to protect ideas?

Intellectual property

35. What is loss aversion?

We hate losing what we’ve got

36. How did Disney use the public domain?

Taking ideas from it, using pre-existing children’s stories.

37. “we have no problem with copying as long as…”

We are the ones doing it

38. Which song did George Harrison subconsciously copy?

He’s so fine - The Chiffins

39. What connects Kanye West to “It Must Be Jesus”? 

He sampled it

40. What is a patent?

Blueprint on how to make an invention

41. What is a software patent?

What it would look like if it was actually invented.

42. What % of lawsuits are over software?

62%

43. How much wealth is estimated to have been lost?

$ 500,000,000,000 (half a trillion)

44. What are sample trolls and patent trolls?

Sample - don’t produce anything and use others intellectual properties

Patent – similar thing with software

45. Who is the most famous sample troll and why?

Bridgeport Music

46. How long was the sample from 2005 and where was it from and where was it used?

2 seconds, Get off Your Ass and Jam, 100 miles and runners

47. Why has this been bad for hip hop?

Hip hop is most commonly associated with remixes so they may get sued for copying

48. Why are patent laws bad for postmodernism?

Postmodernism is based on using other people’s ideas and merging into something different. Laws make it difficult to do that and suing is a possibility.